Our Mission

To nurture, protect, and conserve diverse wildlife in balance with human needs

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Jessica Burns

Founder

Jessica is an experienced outdoorswoman of over 20 years. She volunteered on her local ground search and rescue team (GSAR) during her academic studies in wildlife management. She is one of few in NB able to carry out proper relocations of nuisance species on behalf of private landowners. With a strong passion for conservation, Jessica continues to serve her community donating services, spearheading conservation projects, and advocating for species at risk.

Where it Began

In 2024 with $0 and some gear collected over time, the brand name may still be new but the expertise was there long before. And growth is still on track. JB Wild has expanded from it’s roots in pest control solutions to more robust field work and professional services.

Rodent Control

Jessica noticed most pest control companies were locking clients in contracts while being stuck in a continuous cycle of glue traps and poison bait stations (usually a second generation rodenticide like bromadiolone). They rarely change poison when clients report that rodents are still there after several months, sometimes years. Instead, telling homeowners it worked on the initial population, but others are moving in – which can be true but should not be assumed.

“This didn’t make sense to me efficacy wise for many reasons; the main one being that it is scientifically proven that rats and mice can have a genetic resistance to second generation rodenticides. This can lead to a build up of poison in their system that can be lethal to pets and wildlife consuming them. This is likely the case in my first field study in mice.”

The most responsible method of rodent control is getting them outside and making sure they can’t get back in. “It’s easier said than done for most people, which is why I jumped in to help bridge these gaps for our community.”